A hug a day DOES keep the Dr Away

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A Hug a Day keeps the Dr Away

So if you haven’t already heard or checked out our holistic health program the Healthstyle Emporium, it is our very own sacred space where we empower our clients to be the healthiest and happiest versions of themselves. With access to all of our resources, such as monthly educational webinars, one on one coaching, access to our amazing team of health professionals, it’s a place where you can dive deep on our meal, exercise, yoga, and meditation guides. 

The best part about it is… we have regular challenges! We are currently in our 14 days of bliss challenge, where we are empowering our clients with daily assignments, rituals and routines aimed at eliminating and managing stress - the biggest contributor to unhappiness, disease and belly fat! Day 9’s de-stress activity was HUG THERAPY!

So, what is Hug Therapy?

You might agree, yeah hugs are nice, but what the hell is hug therapy?! Hug, snuggle and cuddle therapy is a new 21st century phenomena sweeping across our high tech world, where people are charging anywhere from $60- $90 per hour for healing, clothed, therapeutic, nonsexual touch.

However the theory of touch is not a new one! Research from as early as the 20th century investigates child development in which nurture (in the form of a soothing touch) plays a critical role.

Security & Relationships

  • Research has discovered how essential physical touch is, not only for emotional regulation in children but also in adults and has consequences for the relationships individuals form later in life. One of the very first studies on touch was the infamous Harlow study which demonstrated that baby monkeys prefer a cloth doll without milk as a mother substitute over a metal doll with milk. We have come a long way in conducting ethical research since then, and I think it’s safe to say worldwide we agree that babies need to be held. There is evidence that adults who were frequently hugged and cuddled during early childhood display fewer stress symptoms than those less-hugged counterparts.

  • Hugs teach us how to give and receive. There is equal value in receiving and being receptive to warmth, as to giving and sharing. Hugs educate us how love flows both ways.

  • The nurturing touch of a hug builds trust and a sense of safety. This helps with open and honest communication.

HUGS PROMOTE Happiness

As adults we can live without hugs, but research proves we are happier with them!

  • When we touch others we release oxytocin (known as the “pleasure” hormone) which increases feelings of attachment connection, trust and intimacy and heals feelings of loneliness, isolation, and anger.

  • Holding a hug for an extended time lifts one's serotonin levels (known as the “happy” hormone”) which elevates your mood.

  • Hugging boosts self-esteem. From the time we’re born, families’ touch reinforces we are loved and we are special. Association between self-worth and touch from our early years becomes imbedded in our nervous system. The cuddles we received from our Mum and Dad while growing up remain imprinted at a cellular level, and hugs remind us at a somatic level of that. Hugs, therefore, connect us to our ability to self-love.

  • Hugging relaxes muscles, enabling tension to be released from the body. Hugs can take away pain; soothing aches by increasing circulation into the soft tissues.

  • Similar to laughter and meditation, hugs encourage us to practice mindfulness, reminding us to let go and be present in the moment. They teach us to detach from logical thinking patterns - connecting you with your heart, your feelings and your breath.

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Better health

  • High levels of stress can weaken the immune system, making us more susceptible to illness and infection. However, research has found that physical affection also alleviates stress reactions in adults, by decreasing heart rate, blood pressure and cortisol levels (known as the “stress” hormone).

  • Hugs strengthen the immune system, as the gentle pressure on the sternum creates an emotional charge activating the solar Plexus Chakra. This stimulates the thymus gland, which regulates and balances the body's production of white blood cells, keeping you healthy and disease free.

A hug a day, CAN keep the Dr. away!

Today we live in a fast paced, high stress world – where millions of us now live and love via our social mediums, with hundreds + friends on our Facebook, instagram, twitter networks, and yet somehow many of us are able to move through the entire day without having experienced one human-to-human, warm-bodied hug – isn’t that sad?

It’s cold and flu season again — so make sure you get plenty of sleep, get some extra vitamin C and… hug each other a little more! It’s that simple – Reach out and hug your partner, your friend, your co-worker, your family…and your life may not only feel better but last longer!

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